Joke Writing Book

The Serious Guide to Joke Writing is possibly the most comprehensive joke writing book ever written. Based on my popular Joke Writing course, the book tackles the art of joke writing head on. It has six different methods of writing jokes combined with theory chapters about where jokes come from, how to stay creative, pitfalls to avoid and general encouragement for the reader.


I used to tell my students I couldn’t teach them how to be funny. Now I’m able to tell them that Sally Holloway’s excellent book can.
Dave Cohen, comedian and writer (Not Going Out, Horrible Histories, Have I Got News)

This is the best book about joke writing that I have ever read (and I’ve read a lot!). The exercises that she sets out in each chapter are incredibly easy to grasp and indicate a clear method without in any way handicapping the individual performer’s creativity. Sally has written a very concise and accessible book that deserves to be on the bookshelf of every beginner comic and every seasoned professional.
Logan Murray Workshop leader and author of Be a Great Stand-up

What Sally doesn’t know about joke writing probably isn’t worth knowing.
She takes dissecting joke writing to a new level, explaining in great detail the process of writing jokes … topical or otherwise
And the best thing of all is you can dip in and out and take what you want from the book as and when you need it.
If you are serious about joke writing then you need this book. If you want to learn to write jokes there’s no better teacher than Sally Holloway.
Ken Rock, President, British Society of Comedy Writers

I am a professional humorist and storyteller. For years I have struggled with the need to continuously develop and deliver new material. I have read dozens of books on the subjects of humor and joke writing, but The Serious Guide to Joke Writing by Sally Holloway is by far the best.

Ms Holloway writes in a conversational and engaging style. Her prose is concise and boy, does she ever deliver! The chapters on Joke-Webs, the Hadron Joke Collider and the Surrealist Inquisition are gold mines. A longtime user of mind mapping, I was immediately able to put the joke web and Hadron Joke Collider ideas to use with excellent results. Not to worry though, if you are not familiar with mind mapping Ms Holloway’s clear instructions and trouble-shooting guides will have you using both techniques in no time if you are willing to put in the work. The Surrealist Inquisition is proving to be a challenging technique, but one that I will spend more time with since I can easily see its ability to help come up with wildly funny ideas.

The book flows, pulling you along and guiding you through each exercise. If you are interested in writing jokes, humorous essays, monologues, or simply adding some punch to your presentations, I cannot recommend this book highly enough.
Anthony D. Vinson. Storyteller, Humourist, Writer (Review originally posted on American Amazon)

‘I know how to write a joke. But there were some definite eye-openers, like chapter 8. They called me Mr. Set Up in the past and finally I get some recognition!’
Kees Stam (Holland) TV Writer and Comedian.

I really wish I’d had this book when I was starting out as a writer.
Wayne Kline. US network TV writer (The Late show with David Letterman, The Tonight Show with Jay Leno)

It was really well written, highly readable, and I shall certainly be re-examining what I do according to it’s principles. Well done Sally Holloway!
Dan Evans. Comedian & TV writer

Thanks to everyone for their reviews, and everyone who has bought my book.  If you would like a copy you can get it through your local bookshop or on Amazon or ebay.

 Thanks so much for looking.